5月16-17日,艾问创始人艾诚受邀出席在韩国首尔举办的第九届亚洲领导力会议(The 9th Asian Leadership Conference),该会议是由韩国《朝鲜日报》在2005年发起的非官方、非营利性国际会议,每年在韩国首尔召开,由全球领导人共同讨论亚洲乃至世界面临的紧迫问题。

本届会议以“危机中的全球化:新机遇引领世界(Globalization in Crisis: Navigating the World with New Opportunities)”为主题,包括理查德·布鲁斯·切尼(美国前副总统)、威廉·佩里(美国前国防部长)、李肇星(中国前外交部长)、河野洋平(日本前众议院议长)等150多位政治、经济等领域的世界首脑级领导人出席。

艾诚作为主持人及嘉宾出席了以下两大会议论坛。

韩国演讲论坛一:高跟鞋上的领导者

有这样一群勇敢的女性,她们勇于打破“天花板”的限制,她们手握财富,她们思想卓越,她们是高跟鞋上的领导者。

在本届亚洲领导力会议上,韩中青年领袖协会(Korea-China Young Leaders Association)邀请五位精英女性在“高跟鞋上的领导者:从机遇到行动”论坛上共同发声。艾问创始人艾诚作为“小红裙公益计划”的发起人,鼓励当代女性醒目而活,使命而生。

关于女性,艾诚想说——

Love all, trust some, don’t hurt any.

爱所有人,信任一些人,不伤害任何人

Vanity and jealousy are a woman’s greatest natural predators. Dump them without ceremony.

向女人两大天敌说拜拜,虚荣和嫉妒

People can give you face for an instant, but not for a lifetime.

面子这个东西,别人可以给你一次,但不会给你一辈子

以下为发言实录

创立艾问传媒,是我注定的使命。

为了实现梦想并追随好奇心,我先后到北京和美国波士顿求学。哈佛毕业后,我进入中央电视台,成为驻纽约财经评论员。

在追问这个世界的过程中,我慢慢意识到,自我从黄山出生后的三十年间,科技和金融对社会的影响已远超其他任何行业。当然,在科技和金融发展的背后,站着的是一个个卓越的创新者。而我感兴趣的是,为何在东西方,人们对待科技、资本以及它们背后驱动者的态度是如此的不同。

艾诚我们先来看一下西方世界对它的描绘。

在过去的几十年里,硅谷不断涌现的创新浪潮都是被卓越的个人所驱动的,比如:

马克·扎克伯格—脸书 ,史蒂夫·乔布斯—苹果 ,埃隆·马斯克—特斯拉。

从品牌的角度来看,这很合理,想要把技术具象化,一个被大众所熟知的创始人的声音和面孔,远比一个LOGO更有分量。

同时这也反映了一个事实:所有的技术,所有的投资,最终都可以追溯到一个人或一群人的远见与创造。

曾经有一个说法:亚洲社会是围绕着集体组织起来的,而西方社会是围绕着个人组织起来的。但二者没有对错之分。

所以在中国,当然我相信在日本和韩国也是一样的,都是公司或品牌在对外发声,而创始人或CEO通常都很低调。

其结果就是中国科技企业的“无面崛起”。近几年,国际媒体开始更加地关注中国科技创新,但走向世界的大部分都是公司品牌,而非企业家。除了马云等少数几个知名商界领袖,更多的中国企业家还没能获得足够广泛的国际知名度。在场的绝大部分人都知道华为,甚至有人使用华为手机,但是又有多少听说过华为创始人任正非呢?那些创新背后的推动者,以及投资背后的决策者,往往都在“中国崛起”的故事中被忽略了。

艾诚也正因为如此,我带着使命感成立了艾问传媒。我们剖析中国最具影响力的创新者和投资者,将这些才华横溢的中国企业家的面孔和个性向全世界展示。我们相信更好的理解这些人可以让我们看到这个世界未来的变化:因为每一天,他们所推动的技术与产业创新都在改变着我们的生活。

Why Founded iAsk? I didn’t chose media — it chose me.

Determined to complete my dream and follow my curiosity, I went on to Beijing, and later Boston to study. Upon graduation from Harvard, I became a New York based correspondent for China Central Television.

With all that asking, one thing became pretty clear: in the thirty years since I was born in the mountains, technology and finance have shaped our society more than any other sectors. But of course behind the tech and the money, there are always humans. And I’ve become really curious about why the connection of Tech–Money and Humans is treated so differently in Asia and the West.

Let’s look at that relationship in the West.

The wave of innovation that came out of Silicon Valley over the last few decades has been very personality-driven. Think about…

Mark Zuckerberg-Facebook ;

Steve Jobs-Apple;

Elon Musk-Tesla ;

…the founders’ names are synonymous with the companies and products they build.

But it also reflects a truth — that all technology, all investment, can ultimately be traced back to the vision and ingenuity of a person or group of persons.

It’s a well-worn cliche to say that Asian societies are organized around the collective and Western societies are organized around the individual, but its not wrong.

In China — and similarly I believe in Korea and Japan — it’s the company that comes first, and the founder/CEO often takes a low profile.

The result is the “faceless rise” of Chinese technology. Recently, international media has started to pay more attention to Chinese innovation — but it always seems to be the companies that go global, not the entrepreneurs. Besides Jack Ma, none of the Chinese visionaries behind this innovation have achieved international recognition at scale. Most of you have probably heard of Huawei, but how many of you have heard of Ren Zhengfei? The humans behind the innovation, the decision-makers behind the investment, are largely left out of the story of China’s rise.

That’s why I started iAsk Media with the mission of profiling China’s most influential innovators and investors. We believe a better understanding of these humans will inform our understanding of the future: because at the end of the day, their character will shape the technologies that will in turn shape our lives.

对中国企业“无面崛起”的遗憾,促使艾诚创立了“艾问传媒”,《艾问人物》以记录时代人物为使命,希望记录每一张“可以改变河流方向的人物”面庞。而在随后进行的“中韩创业”论坛上,艾诚坦言“每一个痛点,都是一个机会”。

论坛二:如何成为一个优秀的企业家?

关于创业,艾诚想说——

AI can help accelerate your speed,

but only love can help you find your direction.

AI决定我们奔跑的速度

只有爱能决定我们未来的方向

The difference between winners and losers usually comes down to stamina.

成王败寇的距离只是谁比谁能扛得更久

We should dedicate 30% of our efforts on the present, and 70% on the future.

我们要用30%的力气应对现在

70%的力气面对未来

以下为发言实录:

无论在东方还是西方,无论身处新闻还是娱乐行业。你都可以感受到,科技和金融的快速兴起正搅动着媒体行业。与此同时,三者之间的界限也在迅速模糊。

科技公司在内容营销方面投入数千万美元,以获取用户和分销产品。

投资基金也在积极的产出内容,从而提升行业影响力,吸引更多合伙人,以确保自己能够在热门交易的竞争中胜出。

科技和金融公司都在以并购方式进入媒体领域——比如亚马逊集团CEO杰夫·贝佐斯收购了《华尔街日报》。

我们该何去何从?面对势不可挡的技术颠覆和激烈的市场竞争,我们如何生存?

作为一个媒体创业者,我每天都在思考这个问题。但比起问“我们如何生存?” ,我更喜欢问我的团队“我们的机会在哪?我们该怎样去创新?我们如何像科技和金融借力媒体那样,去借助科技和金融的力量?”

战胜恐惧的最好方法往往是拥抱它。在未来,我主持人的身份会被机器人取代吗?绝对可能!请记住,我的名字叫Gloria Ai——人工智能的AI!但我并没有被这种可能性所吓倒,我想拥抱它。我开始与一些中国的顶级人工智能、自然语言处理和机器人公司探讨制作机器人小艾的可能性。如果机器人可以模仿我的声音、主持风格及思维方式,那我非常愿意陪着它训练算法。如果科技的发展真的能使我的工作自动化,那就太好了,我很希望能够成为这个过程的参与者与见证者!

韩国演讲事实上,媒体人正处在一个拥抱未来的绝佳位置,因为我们能够接触到最伟大的创新者、最有实力的投资者以及最广泛的受众,但更重要的是,我们知道市场机会在哪,因为媒体行业的每一个弱点都代表着一个投资机会!

所以,艾问创投已经开始对“传媒+科技”创业公司进行重大股权投资。我们首先明确自己的业务痛点,然后要做的,就是找到并投资那些能够解决痛点的创业者。

比如,我们曾在大量内容的管理及变现方面遇到困难,因此我们投资了INK——世界上第一个用于交易版权和IP的区块链项目。

当我们因需要花大量时间去处理我的主持照片而感到苦恼时,我们投资了“云摄影”,这是一个通过联网相机拍摄、通过算法智能修图的专业活动摄影项目,它能在云端即时生成精彩的事件照片库。

我们的合作伙伴有时会抱怨,视频拍摄中的产品植入又贵又复杂,因此我们投资了Moviebook,它运用先进的图像处理技术,在影片后期剪辑时将产品进行数字化植入。

当然,投资创业公司风险很大,没有哪家公司敢说自己一定成功。但作为媒体从业者,帮助他们进行产品开发与成长,其实就是在掌握自己行业的未来。

当我们将技术和金融的力量整合到泛媒体平台时,看到了许多令人兴奋的可能性。未来,媒体仍将持续处于核心地位,但我们更大的使命是寻找、支持和定义最好的“传媒+科技”公司。艾问一直致力于预见未来,在创新中抓住价值,在构建更美好的世界中贡献自己的力量。

韩国演讲Whether you’re in Asia or the West, whether you’re in news or entertainment, there’s no doubt that emerging trends in technology and finance are disrupting the media industry.At the same time, the boundaries between tech, finance, and media are rapidly blurring.

Tech firms invest tens of millions of dollars in content marketing to acquire users and distribute products.

Investment funds also publish content to establish thought-leadership, attract LPs, and secure access to hot deals.

Both tech and finance firms are entering the media space through M&A, as well — think Jeff Bezos’ acquistion of the Wall Street Journal.

where do we go from here? How do we survive as an industry in the face of overwhelming technological disruption and fierce market competition?

As a media entrepreneur, I think about this every day. But rather than frame the question as “how do we survive?”, I ask my team “what are the opportunities?What can we do different? How can we leverage the power of tech and finance the way that tech and finance have leveraged the power of media?”

Often the best way to conquer your fears is to embrace them. Is it possible that in the future, my role as a host could be replaced by a robot? Absolutely! Remember, my name is Gloria Ai — A.I.!But rather than be threatened by that possibility, I want to embrace it. I’ve begun working with some of China’s top AI, NLP, and robotics companies to explore the possibility of making a Gloria-bot — if machines can learn to imitate my voice and my style and my thought-process, I’m ready to sit there and train the algorithms for as long as it takes. If technology can automate my job out of existence, that’s great! I just want to be a part of the process!

The truth is, media workers are in an excellent position to embrace our own future — we have access to the greatest innovators, the biggest investors, the widest audiences, and most importantly: we know what the market opportunities are. Think of it this way: everything weak point in the media industry represents an opportunity to invest!

That’s why at iAsk, we’ve begun making significant equity investments in media-tech startups. We start by identifying what’s frustrating in our own business, and then find and support the entrpreneurs that are tackling those problems.

For example, we were having trouble managing and monetizing a lot of the content we created at iAsk,so we invested in INK, the world’s first blockchain project for copyright and IP transactions.

We hated how long it took to process photos from the events I would host , so we invested in VPhoto, an event photography business that uses connected cameras and algorithmic retouching to produce brilliant event photographs that are instantly available in the cloud.

Our corprate partners would complain about the cost and complexity of product placement in live filming,so we invested in Moviebook, which uses advanced image processing technology to digitalize product placement in post-production.

Of course, investing in startups is risky and none of these companies are gaurenteed to succeed. But as media practitioners we can help to inform their product development and support their growth, all while taking back some control over the future of our industry.

As we integrate the power of technology and finance into our pan-media platform, we see an exciting host of new possibilities.

In the future, iAsk aspires to work toward a future to capture value up and down the innovation chain. Media will remain at out core, but our larger mission will be to find and support and define the best media + technology companies. Our forecast for the world’s future is very positive, and we want to be a part of delivering on that potential.

艾诚